A field guide
Fortification restores what processing removed. We would rather keep what the plant carried in the first place.
What fortification is
Fortification means adding vitamins or other isolated compounds to a food or drink. Sometimes it replaces what processing removed; sometimes it adds what was never there.
It is legal, common and often useful. But it is worth understanding what it tells you about the drink underneath.
What it implies
When a juice is fortified with vitamin C, it is usually because the journey from fruit to carton — heat, concentration, storage — reduced what the fruit originally carried.
The added vitamin is real, but it is a single named compound, chosen because it can be measured and declared. The dozens of other compounds that left with it are not replaced.
Fortification restores the headline. It does not restore the plant.
Keeping versus restoring
One approach processes hard, then corrects the label with additions. The other processes gently, so that less needs correcting.
We prefer the second. A whole plant carries its compounds in their natural structure — the food matrix — alongside the fibres, acids and aromatics they formed with. An added isolate arrives alone.
Keeping is quieter than restoring. It also means the label has less to explain.
How to read it
Added vitamins appear by name: ascorbic acid, tocopherol, niacin. Their presence is not a fault, but it is information — a sign that the drink's own raw materials were not considered enough.
A drink that names only plants, water and little else is making a different claim: that what the plant carried was worth keeping.
How Ebbor works
Ebbor editions are made from whole plants and are not fortified. No added vitamins, no isolates, no standardised extracts.
What each edition contains is what its plants carried, handled gently — and it is independently analysed and published in the Plant Passport, so the claim is a measurement, not a promise.
500ml · 20 serves · 0.0% alcohol.
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